Bluebird Music FestivalStrategy, Art Direction, Copywriting, Design
Designed the 2025 season for Bluebird Music Festival in Boulder, CO, guided by the festival’s core values: local pride, nature, and joy. I distilled these into the themes “Natural, Alive, Free,” and developed a custom hand-cut font and organic graphics to reflect them. Earthy tones with vibrant accents supported the aesthetic. The final creative brief, “Honoring the Bluebird, in nature and practice,” showcased my strength in uniting concept and execution.